Because of increasing health awareness all over the world, more and more people tend to be conscious of their weight. Diet regimens, exercise tips, and even extreme activities are introduced to help everyone attain their ideal weight. In the end, it still boils down to basic science of how we are eating, burning calories, and the numbers behind it. Slightly nerdy science, so please bear with me.
Let's get things straight - there is such as thing as Negative SEO. It exists. It works (on some websites). It happens. And it's been happening more since the latest Penguin Update. Now, Google has just stated the 'solution' against Negative SEO.
If Panda was the new "law of the land," Penguin is law enforcement. Google's new algorithm update signals the beginning of the end for spammers, but it also spells trouble for honest webmasters. What Penguin does is try to better enforce the Panda filter by filtering over-optimized websites from its search results. That's right, penalties aren't just for blackhat sites anymore.