Here’s a fact: Just because your business is small does not mean you cannot make it look big.
Nowadays, with the rise of technological advancements and the boom of social media, looking big is no longer impossible for small businesses. All you really have to do is make the most out of all these versatile tools that’s been given to your hands. Be creative and use these instruments to further maximize your resources.
Social Media Marketing has been booming as of late, with people relying more and more on the internet. Some people can’t even resume with their daily lives without having access to the World Wide Web. Thus, more and more companies take advantage of this, and use various social media to carry out their business strategies. However, it is a big challenge to compete with other companies when it comes to search engine hits, and it’s fairly easy to commit some slip-ups when you’re not fully familiar yet with the workings of the online market. Here are a few “Don’ts” you should avoid when participating in the online economy.
If you want your product or service to go a long way, you should not underestimate the power of social media when it comes to the strengthening of Customer Engagement. The attitude and approach in social media should not just be targeted at simply creating awareness of your product and/or service; it should also keep your customers engaged in the development of your product and/or service. Think brand awareness and customer retention. Social media is a very helpful tool in building trust with your customers, if used the right way. Gaining the customers trust is the first step in keeping them engaged.
If you are new to the world of Social Media marketing, you may ask yourself, why am I focusing so much attention and effort to build up my presence online and how do I know if it is paying off? One tool that has gained prominence in the circle of Social Media marketers and influencers is Klout, an online aggregator of your influence in your Social Media networks.
Some may think that Social Media Marketing is one of those things that is constantly hyped but rarely put to good use. This is false. Social media marketing has got to be the most convenient way to put yourself out there without the aid of professional advertising. With just a bit of fiddling around and patience, you can use social media to grant yourself the exposure that you’re aiming for.
Social media is a key player to your online reputation management. Good things and bad things are posted everyday. Some get noticed and some get left behind. Extremely good things and controversially bad things get popular - and go viral. Social Media Reputation management is a fluid and critical platform of your online reputation management.
Google is now undergoing a major change in their search engine as they implement ‘Search Plus your World’ - it is simply integrating Google + into their search engine algorithm in order to serve it in their search engine results page.
Social is becoming more and more powerful in the internet. You can now search through the power of social connections. Word of mouth is still the most powerful way to influence decision making. Wajam makes searching the web through your friend’s word of mouth as a medium, possible.
It seems the past few weeks have been abuzz with talk all about that new Google+ thing … what it is, how to use it, and why it will eventually kill Facebook. Instead of adding to that chatter, I wonder if we might be able to discuss a few other topics. What will change in terms of the search experience, search engine optimization, and the fight on social spam.