The world of search engine marketing is a highly contested battlefield between its two "kings" namely pay-per-click (PPC) advertising and search engine optimization (SEO).
During some of my talks, before I go up on stage, I would often chat with some of my audiences. And some of them would tell me “so you’re responsible for all the spam in the web!” Big misunderstanding.
Two different words â worry and concern. If thereâs any difference, why create two separate vocabularies?